Newest Products

A daily hydrating facial cleanser from e.l.f. Cosmetics designed to gently cleanse your skin while keeping it soft and hydrated — even after rinsing. It’s a gel‑style face wash that...

A gel‑based makeup primer from e.l.f. Cosmetics that helps prep skin, grip foundation, and prolong makeup wear with a hydrated, natural finish. It’s designed to create a smooth base that...

A pressed finishing powder from e.l.f. Cosmetics’ Halo Glow line that helps set makeup or wear alone while giving a soft-focus, radiant “filter-like” finish to skin. It’s finer than traditional...

A pressed finishing powder from e.l.f. Cosmetics’ Halo Glow line designed to give your skin a soft-focus, “airbrushed” look while helping to set makeup and subtly reduce shine. It’s lightweight,...

A pressed finishing powder from e.l.f. Cosmetics’ Halo Glow line designed to give your complexion a soft-focus, skin-like finish while helping to set makeup. It blurs the look of pores...

A pressed finishing powder from e.l.f. Cosmetics that helps set makeup, blur the appearance of pores and fine lines, and reduce excess shine — all while giving a soft-focus, luminous...

A loose setting powder from e.l.f. Cosmetics’ Halo Glow line that sets makeup while imparting a soft, luminous finish. It’s extremely finely milled and lightweight, creating a dreamy, airbrushed look...

A loose setting powder from e.l.f. Cosmetics’ Halo Glow line that sets makeup and gives a soft, luminous finish with a subtle glow rather than a flat matte look. Key...

A lightweight, finely-milled loose setting powder from e.l.f. Cosmetics that helps set makeup, blur imperfections, and give the skin a soft, radiant (halo-glow) finish without looking cakey. Key Features:✨ Soft,...

A lightweight, bouncy gel moisturizer from e.l.f. SKIN that delivers a refreshing surge of hydration for soft, balanced, and plump skin. It’s designed to be fast-absorbing and non-greasy, making it...

A micro-fine liquid brow pen designed to create very fine, hair-like strokes to fill in and define eyebrows for a natural look. It’s ideal if you want precise detailing and...

A precision eyebrow pen from e.l.f. designed to help you fill and shape eyebrows with ultra-fine, hair-like strokes. It’s a liquid brow pen with a micro-fine brush tip that creates...